"[South Korea's] native popular music, universally known as K-pop, is also finding a growing international audience in places such as the United States, Europe, the Middle East, and South America. And in other Asian markets, including Japan, it's already big business", begins Jon Matsumoto his article titled "The K-Pop Explosion" on GRAMMY.com.
He discusses the success of our beloved Kpop, its development, popular bands, strategies and how the Hallyu Wave has exploded throughout the world.
You can read his full article by following this link!